Mascaras are tricky to review as there are so many factors affecting their performance including:
- Type of lashes - mine are long, thin & hold a curl easily (I always use my Shu Uemura curler)
- Lash preference - I like my lashes to look thick, feathery and curled
- If you use a primer - I don't
- Waterproof vs washable formulas - mascaras don't usually smear on me, so most of my mascaras are washable
- Application technique - I tend to experiment with different wands or layer with another brand if I'm not happy with a certain mascara...I have tried using a lash comb but can't get the hang of it.
- Age of mascara - some mascaras are great from the start - others perform better 1-2 weeks after opening (when the formula has had a chance to dry out a bit)
1) Maybelline Illegal Length Mascara in Blackest Black Review
CLAIM: Adds 4mm of measurable fiber extensions
MY THOUGHTS: It definitely adds dramatic length - it makes my lashes reach my eyebrows! I like this mascara - the fibers are effective but natural looking, and my lashes stayed curled all day. The downside: there was a slight transfer of color on to my upper lid (not very noticeable) - and I prefer a thicker lash look - so I will layer with the CG Lashblast Volume in the future.
GOOD FOR: People with thick lashes who want length and definition.
|Maybelline Illegal Length Swatch|
2) Maybelline The Falsies Volum' Express Mascara in Blackest Black Review
CLAIM: False lash glam - 300% more visible lashes
MY THOUGHTS: I'm a huge fan of this mascara - this is my 3rd tube! The formula is a bit finicky - it starts working well 1-2 weeks after opening - and has a short lifespan of around 2 months (after that the formula dries up and not much comes out on the wand.) This tube is pretty much done - so my lashes are not as volumized as they can be. This mascara really makes my lashes look noticeable and fake - in a good way!
GOOD FOR: Anybody who wants dramatic length, volume and curl.
|Maybelline The Falsies Volum' Express Mascara Swatch|
3) Maybelline Full 'N Soft Mascara in Very Black Review
CLAIM: Full, soft & thick lashes. Quick dissolve system that removes easily.
MY THOUGHTS: Full bristled classic brush makes it easy to apply the mascara evenly - good for when you're getting ready in a rush. It provides slight thickening at the base of my lashes and is able to hold my curl. However, when I wear mascara - I want DRAMATIC results - this is too subtle for my taste.
GOOD FOR: Someone who only wants subtle lash definition.
|Maybelline Full 'N Soft Mascara Swatch|
4) Covergirl Lashblast Volume Mascara in Very Black Review
CLAIM: Big lash look with volume-boosing formula and patent pending brush.
MY THOUGHTS: My mascara staple (repurchased MANY times). Has a good formula and an AMAZING brush (I save & wash my old wands and use them with other mascaras). Very good on its own - really volumizes my lashes - but also great for layering with lengthening mascaras (like Falsies & Illegal Length).
GOOD FOR: Everyone - one of my Holy Grail products!
|Covergirl Lashblast Volume Mascara Swatch|
5) Revlon Grow Luscious Plumping Mascara in Black Review
CLAIM: Lash-enhancing formula that conditions lashes and makes them stronger
MY THOUGHTS: I bought this to use as my daily mascara since it is meant to have nourishing and conditioning benefits. However, the brush is very hard to work with - it's too big to reach my inner lashes, and makes the rest of my lashes spidery and clumpy by the second coat. It's too bad the brush is terrible, because the mascara formula is amazing. It seriously makes my lashes grow longer and keeps them healthy. My mother thought I was wearing false lashes because regular use of this mascara made my lashes long and strong! But it is a pain to apply as I have to brush the mascara onto an a clean Covergirl Lashblast wand and apply it from there!
GOOD FOR: People who want long and healthy lashes, and have the time to apply it with a different mascara wand
|Revlon Grow Luscious Plumping Mascara Swatch|
6) Bourjois Volumizer Mascara in Noir Review
CLAIM: 2-step brush to provide 11x more volume with no clumps.
MY THOUGHTS: This brush concept is similar to MAC's Haute and Naughty wand. The wand has 1 brush head but 2 options - the first option scrapes the brush head through a narrow tube to provide light coverage. The second option is the mascara without any scraping. Option 1 is difficult to apply with control as the wand is quite long and skinny. Once applied, it provides a clean and defined look with separated lashes. The second option was quite thick and clumpy - my lashes felt heavy and weighed down with product.
GOOD FOR: Someone who would like natural and dramatic options for their mascara - and who can work around the clumpiness of option 2.
|Bourjois Volumizer Mascara Swatch|
7) L'Oreal Extra-Volume Collagen Mascara in Black (WATERPROOF) Review
CLAIM: Extra thick brush creates up to 12x more volume with no clumps.
My only waterproof mascara - I save this for holidays to humid locations and for the beach & waterparks. I thought this mascara was ready to throw away - but this product has thickened up and gotten BETTER over time - I really love it now! The brush distributes the mascara easily - no clumps or globs, just amazingly thick & feathery lashes! Waterproof formulas really do hold curl better - look how curled my lashes are in the closed-eye pic compared to all the other closed-eye pics. However, removing this product was too much of an effort - Bioderma didn't work - I had to use a cream cleanser, and even then I had dark smudges under my eyes the next morning (really hate that!) so it will never be an everyday mascara for me.
GOOD FOR: People who want gorgeous thick & curly lashes - and who don't mind spending lots of time removing the product from their lashes at night.
|L'Oreal Extra-Volume Collagen Mascara Swatch|
8) Marcelle Xtension Plus Mascara in Black Review
CLAIM: Formula and innovative polymer brush work together to create extreme length and curl
MY THOUGHTS: Makes my lashes look really noticeable. Love that it really lengthens, thickens and curls my lashes - no need to layer with this mascara! The brush is amazing - I will definitely save it even after the mascara runs out - it has thin comb-like bristles that apply product evenly from root to tip. Makes my lashes look fake (in a good way) with thickness at the base and flared tips.
GOOD FOR: Anyone who wants easy-to-apply mascara with dramatic results
|Marcelle Xtension Plus Mascara Swatch|
WHICH MASCARA LOOKED THE BEST?
The Maybelline & Covergirl mascaras are variations on formulas I've already tried and loved (Lashblast Volume & Falsies) while the L'Oreal Voluminous is a mascara I keep reading rave reviews about.
What is your favorite mascara? Do you have any application tips to share?
DISCLAIMER: I purchased all these mascaras myself except for the Bourjois and Marcelle mascaras, which were given to me at blogger events. As always - when I review a free item, I consider it as if I paid the retail price...and evaluate it objectively. Gifted or not, I blog to share my true feelings and help my readers